Aetna Vital Savings Health Insurance: Healthcare Copywriter
Marie began this copywriting project with numerous concepts for Aetna Vital Savings, but landed on the idea "The Savings Speak for Themselves," based upon the plethora of customer research Aetna had just completed for this health insurance program. Over a 3-month period, Marie wrote four brochures, developed the website architecture, and wrote the website copy based upon the brochure content. Marie created this work for the Chicago ad agency Undisclosed Location.View additional healthcare, medical and wellness writing by Marie:
Ambu Medical Devices Integrated Campaign
Vitanova Multivitamins Website & Blogs about Health
Pharmaca Integrative Pharmacy Tagline Copy
