Aetna Vital Savings Website

Aetna Vital Savings Website

Marie began this project with numerous concepts for Vital Savings, but landed on the idea "The Savings Speak for Themselves," based upon the plethora of customer research Aetna had just completed for this program. Over a 3-month period, Marie wrote four brochures, developed the website architecture, and wrote the website copy based upon the brochure content. Marie created this work for the Chicago ad agency Undisclosed Location.

marie ostarello - creative director/writer

integrated campaigns

Bernina Sewing Machines
Ambu Medical Devices
iModerate Research

print campaigns

Horizon Organic Dairy
SSF Real Estate

brand identity

Fresh Ed. Apparel


Merlin Muffler & Brake
Globus & Cosmos Tours


Aetna Insurance
Vitanova Multivitamins

sample books

Hunter Douglas

direct mail

Bass Pro Shops Visa
MCI Worldcom


Lighthouse Writers Workshop

tv & video

radio spots

  Marie Ostarello         Denver, Colorado         303-748-9224         Contact