Fresh Ed. Apparel

Fresh Ed. Apparel Brand Identity

The brainchild of former NFL player Bo Scaife, Fresh Ed. is a start-up apparel line that just launched its first gear in October 2014. Although, the brand is so much more than clothes. It's an inspiration, dedicated to donating a portion of all profits to college scholarships. Marie worked with Bo for six months to develop a logo, tagline brand voice, clothing tags, thank you cards and branded box tape. In addition, Marie pulled together her own focus group of young consumers to test brand identity elements before launching.

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marie ostarello - creative director/writer

integrated campaigns

Bernina Sewing Machines
Ambu Medical Devices
iModerate Research

print campaigns

Horizon Organic Dairy
SSF Real Estate

brand identity

Fresh Ed. Apparel


Merlin Muffler & Brake
Globus & Cosmos Tours


Aetna Insurance
Vitanova Multivitamins

sample books

Hunter Douglas

direct mail

Bass Pro Shops Visa
MCI Worldcom


Lighthouse Writers Workshop

tv & video

radio spots

  Marie Ostarello         Denver, Colorado         303-748-9224         Contact